Disney Bets on TikTok Shop, Amazon Shakes Up EU Returns

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-30

Disney is making one of the biggest entertainment-to-commerce moves on TikTok Shop this holiday season. Plus, Amazon just changed the returns game for European sellers — weeks before Black Friday. In this episode: Disney is partnering with over 20 brands for a coordinated TikTok Shop holiday shopping experience, marking one of the largest entertainment IP commitments to live social commerce ahead of peak season. Amazon is extending its returnless refund policy to FBA sellers across Europe, meaning customers keep products while receiving full refunds — a margin risk landing just weeks before Black Friday. UK adspend grew 11% in Q2 2026 acco...