AI Shoppers Get First Say in South Korea’s Retail Race

Podcast: TeeKast · Wasay Wiz

Opublikowano: 2026-10-30

What if companies could test a product on thousands of virtual shoppers before it ever reached a real customer? South Korean retailers are increasingly turning to AI-generated consumers, also known as synthetic consumers, to predict buying behaviour, test new products and improve shopping experiences. Instead of relying entirely on traditional surveys and focus groups, businesses are creating virtual shoppers that simulate how people might respond to products, prices, advertisements and store layouts. How Are AI Shoppers Changing Retail? These virtual consumers are built using large language models and consumer data. They can simulate...