TheBitCast

How to Build a £100m Business | Jordan Schwarzenberger

Podcast: The High Performance Podcast · High Performance

Opublikowano: 2026-10-30

This week's episode is presented by Stripe, and features Co-founder of Arcade the entertainment company behind some of Europe’s biggest creators including Fallow Chefs, Max Fosh and The Sidemen. Jordan opens up about why the traditional model of influencer marketing is fundamentally broken, how modern algorithms allow a creator with 10,000 followers to achieve more reach than someone with a million, and why faceless legacy media institutions are facing an existential crisis against personality-led publishing. He also reveals how his company helped The Sidemen to scale from a single employee into a multi-company empire with 75 full-time st...