Ep.586 Old Spice Was Marketing to Men. Women Were Making the Buying Decisions.

Podcast: Good Morning, Money! · Rosha Entezari

Opublikowano: 2026-10-30

Your marketing could be reaching the people who love your product while completely missing the people who actually pay for it. In 2010, Old Spice discovered that women were responsible for roughly 60% of men's body wash purchases. Instead of focusing only on male consumers, the brand launched its iconic “The Man Your Man Could Smell Like” campaign, speaking directly to the people influencing purchasing decisions. In today's episode, we break down why the person using your product isn't always the person controlling the budget, how overlooking decision-makers can cost you valuable sales, and why effective marketing must address both the user...