Will Instagram ever share revenue with creators?

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-10-30

Instagram is making another push into longform video, hoping to convince YouTubers and podcasters to upload their content to its platform. There's just one problem: Unlike YouTube, Instagram has no established revenue-sharing program that would compensate these creators for the advertising revenue their videos generate. Instead, Meta seems to be betting that the promise of exposure will be enough to attract creators who are already monetizing their content elsewhere. But will that strategy actually work, or will Meta eventually be forced to share more of its revenue with the people who make its platforms valuable? To discuss...