Beyond the Numbers of ICA's Car Wash PULSE

Podcast: CAR WASH Podcasts · CAR WASH Magazine

Opublikowano: 2026-10-30

Car Wash Pulse is one of ICA’s most-cited member benefits. In this episode, the person behind it explains how it works. James Risley, ICA Research Manager describes how Pulse grew out of ICA surveys that go back to 1996 and became a quarterly report in 2023. Each edition pairs consistent trend questions with a rotating “In Focus” deep dive on topics such as technology, pricing, AI and, most recently, churn. The conversation keeps coming back to one theme: operators and consumers often see the same situation very differently. Members believe they wash far more often than operators record. Operat...