RetailCraft 65: "Three sides of the table" - Pedro Roche of Zalando

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2026-10-30

Three sides of the table: building a retail media business on a fashion platform In conversation with Pedro Roche, Director, Strategy and Offering, Zalando Marketing Services Positioning This conversation is for brand and commerce leaders who sell through platforms and want to know how a retail media unit earns a seat with the CMO and CFO rather than staying inside the trade budget. Pedro Roche has worked on all three sides of the table: brand (L'Oreal), agency (L'Oreal's Website Factory programme, then AKQA) and now platform (Zalando). He explains how...