TheBitCast

AI Agents Will Take 50% of Your Traffic — Is Your Data Ready? | Jeff Lunsford, CEO of Tealium

Podcast: Eye On A.I. · Craig S. Smith

Opublikowano: 2026-10-30

20% of enterprise website traffic is already coming from AI agents rather than humans, and that traffic converts at 38% more revenue per session than human visits. Within a year, Jeff Lunsford expects that number to reach 50%. Jeff, CEO of Tealium, joins Craig Smith to explain what this shift actually means for every business with a digital presence, and why the companies that will win are the ones whose data layer speaks fluently to agents, not just human browsers. Tealium operates as a neutral, real-time collection and distribution layer that sits underneath all of a company's customer-facing systems, capturing every interaction...