How Sales Conviction Actually Works: The Psychology Behind Genuine Belief

Podcast: Built Different · Marcus Chen

Opublikowano: 2026-10-31

Most sales training focuses on scripts and closing techniques. But Marcus Chen discovered the real secret isn't what you say - it's how deeply you believe in what you're selling. Salespeople with genuine conviction follow up 3x more than those just going through the motions, and prospects can sense your belief level in the first 30 seconds. 🎯 What You'll Learn: • The 1-10 conviction scale that top performers use to measure their own belief (moving from 6 to 8 can double your close rate) • Why 60% of your prep time should focus on prospect problems, not product features • The mental shift that transforms rejection from personal...