Why Every Millionaire Has a Niche of One (And You're Competing With Everyone)

Podcast: Midnight Builders · Kara Preston

Opublikowano: 2026-10-31

You're charging $50 while your competitor gets $150 for the exact same service. The difference? They stopped competing with everyone and created their own category. In this episode, Kara Preston breaks down why the most profitable entrepreneurs don't find their niche, they become it. 🎯 What You'll Learn: • The 2-3x pricing premium that specialist businesses command over generalists (plus the psychology behind why clients pay more) • How to combine your weird mix of skills into a category you own completely • Why micro-niche businesses cut customer acquisition costs by 50% and how to position yourself as the obvious choice 👤 Perfect for: entrepreneurs tired of competing on...