The $180K AI Automation That Nearly Killed My Agency (And What I Learned)

Podcast: The Value Engine · Nico Hartwell

Opublikowano: 2026-10-31

That $180,000 AI project was supposed to revolutionize everything. Instead, it nearly tanked Nico Hartwell's agency and taught him some brutal lessons about what actually works in AI automation. Most agencies sell AI dreams. Nico's sharing the spreadsheets. After building machine learning models for healthcare startups and running his own consultancy, he's seen the full spectrum: complete disasters that burn cash and the rare wins that actually move numbers. This episode breaks down three massive failures and the pattern behind the projects that actually deliver ROI. The reality? 70% of AI automation projects fail within the first six months. But the ones...