The $2.3M AI Sales Mistake 87% of Tech Companies Make Every Quarter

Podcast: The Value Engine · Nico Hartwell

Opublikowano: 2026-10-31

Most B2B AI vendors are making the same expensive mistake: they're selling features when business owners want solutions to specific problems. Nico breaks down why 87% of tech companies are hemorrhaging money on AI sales approaches that consistently fail. The culprit? Salespeople who demo cool capabilities instead of identifying the one task that's eating up 3 hours of their prospect's day. Real talk: business owners don't care if your model uses transformer architecture or runs on GPT-4. They care that invoicing takes forever, customer support tickets pile up, or inventory management is a nightmare. But most AI sales teams spend 18 out...