The Business Hat Every CMO Needs in the Boardroom with Jessica Shapiro, CMO at LiveRamp

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-11-02

Jessica Shapiro is the Chief Marketing Officer of LiveRamp, where she has led the company into the data collaboration category since joining in 2022. Before LiveRamp, she ran marketing at SAP Concur, held marketing leadership roles at Icertis, launched Starbucks VIA at Starbucks, and spent eight years at Microsoft. In this episode, Jessica joins Sydney Sloan and Jon Miller to share how she earned the right to reposition the LiveRamp brand by fixing the demand waterfall first and cutting cost per opportunity in half. She explains what it takes for a new category to stick...