Amazon's 400M Alexa Shoppers, ChatGPT Drives Florist Orders

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-11-03

Amazon's 400 million Alexa shoppers spend 50% more than the rest — and a Spanish florist just proved ChatGPT is already a top acquisition channel. If you sell online, today's episode is required listening. In this episode: Amazon revealed that more than 400 million customers used Alexa for shopping in the past 12 months, with Alexa shoppers spending 50% more than non-Alexa customers — making voice optimisation an urgent priority for sellers heading into peak season. Spain-based florist Persa Flores reports that 1 in 5 of its orders now originates from ChatGPT referrals, with most arriving on city-specific delivery pages, making it one of the firs...