iHerb Flags Counterfeit Crisis, Mondelez Buys Better-For-You

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-11-03

Over half of supplement shoppers distrust what they're buying online — and Mondelez is snapping up better-for-you brands while they're still independent. Today's briefing has direct implications for your brand strategy. In this episode: An iHerb survey found that more than 50% of online supplement shoppers are concerned about purchasing counterfeit products, pushing brands and retailers to invest in consumer-facing authentication and verification programmes. German nutrition publication Ernährungs Umschau is spotlighting California Walnut Commission-funded research linking walnut consumption to gut microbiome diversity, giving functional food brands fresh but industry-commissioned science to work with. Mondelez has acquired a maj...