Rethinking Local News, One YouTube Video At A Time

Opublikowano: 2026-11-03

Local TV newsrooms produce valuable content every day. Are they doing enough to reach audiences beyond the newscast? In episode 32 of In the Vicinity, host Tim Hanlon talks with Mike VanZetta, founder of PiZetta Media, about what YouTube performance reveals about local news and the opportunities stations may be overlooking. His PiZetta News Tracker ranks stations, markets and ownership groups using publicly available data, offering a window into which approaches are gaining traction.