450: What Consumers Really Want: Inside the Meat Demand Monitor with Glynn Tonsor

Podcast: CattleUSA Daily · CattleUSA | Lauren Moylan

Opublikowano: 2026-11-03

Glynn Tonsor of Kansas State University joins Lauren on the Cattle USA Daily Podcast to explain the Meat Demand Monitor, a research project that tracks what consumers buy, what they value, and how their preferences are changing. Previously referenced by other guests on the show, the Meat Demand Monitor provides a closer look at consumer behavior and what the data means for the beef industry. Glynn also breaks down why beef demand has remained strong despite higher prices, how protein trends and taste influence purchasing decisions, and why consumer preferences matter to cattle producers. He also discusses ground beef...