Arla Enters Protein Water, WHO Targets Kids' Junk Food Ads

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-11-04

Arla's move into protein water reshapes the functional beverage category for every challenger brand in Europe. Plus, regulators are tightening their grip on supplements marketed to teens and junk food ads aimed at children — and your brand could be in the crosshairs. In this episode: Arla Foods, one of Europe's largest dairy cooperatives with around €13 billion in annual turnover, has launched a branded protein-infused water, signalling mainstream validation of the category and raising competitive pressure on specialist sports nutrition brands. Italian food safety publication Il Fatto Alimentare has criticised the teen protein supplement trend as scientifically unfo...