The New Way To Scale Up Sales with Vinay Nagraj and Steven Wardell

Podcast: DigitalHealth InvestorTalk Show · Steven Wardell

Opublikowano: 2026-11-14

Many digital health companies build their product faster than expected, then face the question of how to scale sales with a lean team. The pharma field-force playbook still works, but few young companies can afford to put large teams of reps in physician offices. What we'll cover: From spray-and-pray to precision: why reps should work 50 well-researched accounts instead of emailing 1,000, and how claims and referral data show which physicians and organizations to prioritizeWhat a modern go-to-market stack looks like, mapped to a rep's core jobs: generating qualified leads, preparing for meetings, and converting meetings into signed...