Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media

Podcast: The Paid Media Playbook · Double Z Media

Opublikowano: 2024-02-28

Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launching a new e-commerce store, this episode provides valuable perspectives on when and how to embrace paid media in your marketing playbook. Chapters: 00:00 - Introduction: Laura and Lisa from Double Z Media01:12 - Pitfalls...