TheBitCast

The Paid Media Playbook

Autor: Double Z Media

Welcome to The Paid Media Playbook — where marketing leaders share what’s really working. ‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

Odcinki

  1. Breaking Barriers in Creative Automation: Insights from Matt Ruddock – The Paid Media Playbook
  2. From Ink to Innovation: Michael Flynn on Modern Marketing Challenges – The Paid Media Playbook
  3. The Evolution of Ad Tracking with AD ID: Insights from Nada Bradbury – The Paid Media Playbook
  4. Navigating Senior Living Marketing with Amanda Warren of Merrill Gardens – The Paid Media Playbook
  5. Expanding Horizons: A Journey Through Clinical Research with Dr. Arif Khan – The Paid Media Playbook
  6. Optimism Meets Elevation: Building a Creative Career with Tyler Cartier – The Paid Media Playbook
  7. Unlocking Sponsorship Success: Tips and Tales from Rachel Horgan – The Paid Media Playbook
  8. Building Trust: Erika Hermanson's Journey in Healthcare Communications – The Paid Media Playbook
  9. Hemispheres in Focus: The Art of Market Research with David Bauer – The Paid Media Playbook
  10. Building Brands & Creative Economies with Olivia Neal Howell, Founder of TONE – The Paid Media Playbook
  11. Bridging the Gap: Aligning Sales, Marketing, and Growth with Brittany Mosley – The Paid Media Playbook
  12. Building Impactful Social Media Campaigns with RockitWorks – The Paid Media Playbook
  13. Building Your Personal Brand on LinkedIn with Ashley Laabs, LinkedIn Coach & Personal Brand Strategist – The Paid Media Playbook
  14. Building Trust and Brand in Wealth Management: Insights with Erin Moyer – The Paid Media Playbook
  15. Exploring Digital Media Strategies with Katie Vesbach, Media Director at Green Rubino – The Paid Media Playbook
  16. Building Success from the Ground Up: A Conversation with Mike Fleming – The Paid Media Playbook
  17. Career Insights from Ashley Coates: From Ad Agencies to Loyalti – The Paid Media Playbook
  18. AI and Advertising: Navigating Future Trends with Steve Fawthrop – The Paid Media Playbook
  19. Mastering Marketing with Travis Baker: Insights from a Creative Pro – The Paid Media Playbook
  20. The Hidden Costs of DIY: Why Hiring Experts Pays Off – The Paid Media Playbook
  21. The AI Revolution in Paid Media: Love It or Hate It? – The Paid Media Playbook
  22. Navigating the Evolving Landscape of Paid Media with Taylor Wells – The Paid Media Playbook
  23. Navigating the Digital Horizon: Insights from DigiMarCon Pacific Northwest – The Paid Media Playbook
  24. From Assumptions to Alignment: Strategies for Marketing Success with Evan Dunn – The Paid Media Playbook
  25. From Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of Seattle – The Paid Media Playbook
  26. Trailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica Ivey – The Paid Media Playbook
  27. Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy – The Paid Media Playbook
  28. Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media – The Paid Media Playbook
  29. Pause or Persist? Navigating Website Gripes in Marketing – The Paid Media Playbook
  30. Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game – The Paid Media Playbook