Building Brands & Creative Economies with Olivia Neal Howell, Founder of TONE

Podcast: The Paid Media Playbook · Double Z Media

Opublikowano: 2025-04-21

In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers, and tech professionals thrive. She dives into the power of branding, storytelling, and creative disruption, as well as the importance of economic impact in the arts. From building campaigns that cut through the noise to fostering a thriving creative economy, Olivia offers valuable insights...