Navigating Senior Living Marketing with Amanda Warren of Merrill Gardens

Podcast: The Paid Media Playbook · Double Z Media

Opublikowano: 2025-09-22

In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living. 00:00 Introduction to Amanda...