Scaling with empathy and AI: The growth balance most brands miss

Opublikowano: 2026-01-07

What does it really take to scale marketing across countries, cultures, and customer needs without losing what makes a brand feel human? In this episode of In other words, host Jason Hemingway is joined by Christina Bylin, Chief Marketing Officer at CarParts.com, to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale. At CarParts.com, Christina describes a shift from primarily lower-funnel focus toward a fuller approach that includes customer segmentation, brand strategy, and driving customer loyalty. She shares how purpose and clarity help leaders choose what to prioritize, then adapt execution...