TheBitCast

In Other Words

Autor: Phrase

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. Where it says hosted by Phrase, the world's leading Language Intelligence Platform. 🔗 Phrase: https://phrase.com

Odcinki

  1. Former Crayola CMO on why brand recognition doesn't create an iconic global brand – In Other Words
  2. A language CEO, 20 years in, now building his own AI – In Other Words
  3. Mastercard Senior Fellow and former CMCO on dropping the brand name – In Other Words
  4. How a CMO prepares for a world beyond search – In Other Words
  5. When a billion users don't think as one audience – In Other Words
  6. Operating in 70+ countries with zero room for error – In Other Words
  7. The cost of being misunderstood – In Other Words
  8. Who's accountable when AI rewrites the rules – In Other Words
  9. Who's accountable when AI rewrites the rules – In Other Words
  10. What 12,000 technology decision makers taught one tech advisor – In Other Words
  11. What Fortnite taught Fortune 100 CEOs about their global customers – In Other Words
  12. Buy or build? The decision you can't afford to get wrong – In Other Words
  13. Bolt-On or Built-In? Rethinking International Growth – In Other Words
  14. The 5Bs of modern branding with David Aaker – In Other Words
  15. The leadership gap holding back enterprise AI – In Other Words
  16. Aarron Spinley on CX's $10 trillion blind spot – In Other Words
  17. Building a scalable content engine for global growth – In Other Words
  18. The 10-second customer journey and how to remove friction fast – In Other Words
  19. Turning words into experiences that travel – In Other Words
  20. From brand friend-zone to market dominance – In Other Words
  21. Why most GTM models fail and how to build one that scales – In Other Words
  22. Scaling with empathy and AI: The growth balance most brands miss – In Other Words
  23. The Data Strategy That Separates Global Winners From The Rest – In Other Words
  24. Why Localization Belongs In The Boardroom – In Other Words
  25. Turning Around A Brand Before It’s Too Late – In Other Words
  26. Culture Isn’t A “Nice To Have”, It’s Your CX Growth Engine – In Other Words
  27. The Hard Truth About Aligning Marketing And Revenue Teams – In Other Words
  28. The GTM Playbook Big Brands Don’t Want You To See – In Other Words
  29. Scaling AI Globally Without Breaking Trust, Speed, or Security – In Other Words
  30. You Control Nothing But Influence Everything – In Other Words