PM/AM Time in Pricing, With Carson Pierce

Podcast: The Agency Profit Podcast · Parakeeto, Marcel Petitpas

Opublikowano: 2026-01-28

Points of Interest 00:01 – 01:04 – Framing the PM/AM Pricing Question: Marcel welcomes listeners, introduces Carson Pierce, and frames the central question agencies face around whether and how to charge for account and project management time.01:04 – 02:14 – Why This Issue Persists: Carson explains why underpricing project and account management work continues to surface across agencies despite increased industry maturity.02:14 – 03:28 – The Myth That Clients Won’t Pay: Carson challenges the belief that clients resist paying for PM and AM work and reframes these roles as valuable parts of delivery.03:30 – 04:32 – Why PM and AM Time Is Hard to Track: Carson outlines how fragmented tasks, short work...