From brand friend-zone to market dominance

Opublikowano: 2026-02-05

What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why emotional connection drives commercial success, how to build trust through consistent customer experience and the strategies to turn brand advocates into your most powerful marketing tool. The conversation points to a simple truth. Brands do not win by being liked. They win by being trusted, remembered, and chosen...