Turning words into experiences that travel

Opublikowano: 2026-02-19

How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content Lead at Monzo Bank, about the role global content plays in building trusted customer experiences at scale. They discuss how thoughtful localization can scale global content without losing brand voice, trust, or local relevance. From fintech onboarding to incident communications, they explore the moments where language drives customer action, plus how AI can speed production while human review protects credibility.<...