#63: The real agency AI divide: data, commercial models, and what's next

Podcast: Agency Business · Brian Wieser and Olivia Morley

Opublikowano: 2026-03-23

Welcome to Agency Business. This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Su...