#64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis

Podcast: Agency Business · Brian Wieser and Olivia Morley

Opublikowano: 2026-03-30

Welcome to Agency Business. This week, Olivia and Brian interview Boston Consulting Group's Janet Balis. We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies. We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities. The Agency Business podcast is part of the Marketecture Media podcast netw...