Making Waves in the Latte-Driven Matcha Boom: An Italian Woman Introduces Authentic Japanese Tea Culture

Podcast: Japan Eats! · Heritage Radio Network

Opublikowano: 2026-04-06

Our guest is Silvia Mella who is the owner of Sorate in New York. Sorate is a unique Japanese green tea company, which sells premium Japanese tea through online and operates beautiful tea houses in Manhattan. Japanese tea has been gaining attention in the global markets, fueled by rising health consciousness and growing interest in Japanese food. According to the Japanese government, Japanese tea exports in 2025 reached record highs, and the key driving factor was Matcha. The U.S. accounts for approximately 40% of total export volume, 80% of which was Matcha. And it is mostly used for iced or hot la...