#73: How Viral Nation is building social at enterprise scale, with Joe Gagliese

Podcast: Agency Business · Brian Wieser and Olivia Morley

Opublikowano: 2026-06-08

Welcome to Agency Business. Joe Gagliese, co-founder and co-CEO of Viral Nation, joins Brian Wieser this week to discuss how the company grew from representing creators into a social-first business working with enterprise brands. Joe discussed Viral Nation’s early days in influencer marketing, why the company raised capital to build AI, data infrastructure and measurement tools, and how it is trying to make social operate more like a mature marketing channel. He also talked about creator pricing, global social strategy, working alongside holding companies and why Viral Nation remains focused on services as it bu...