#75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab

Podcast: Agency Business · Brian Wieser and Olivia Morley

Opublikowano: 2026-06-22

Welcome to Agency Business. PJ Pereira and Rob Wrubel, co-founders of SILVERSIDE, join Olivia Morley this week to discuss what it means to build an AI-native marketing innovation lab outside the traditional agency model. PJ and Rob discuss how SILVERSIDE grew out of an experimental AI group inside Pereira O’Dell, and why they believed the technology required a separate structure built for speed, experimentation and new ways of working. They explain how early work with Coca-Cola helped shape SILVERSIDE’s approach to creative production, personalization and client collaboration, and why the company often enters orga...