How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare

Podcast: Unpacking the Digital Shelf · Digital Shelf Institute

Opublikowano: 2026-06-30

Many brands spend years trying to earn their place on retail shelves. They pitch buyers, fight for space and hope their products will sell once they finally get there. But what if you flipped that model? What if you built so much demand online that retailers actually came looking for you? That’s exactly what today’s guest has done. Jaimee Vilela is the Managing Director of Cooki Haircare, a fast-growing Australian haircare brand she acquired just a few years ago. At the time, the business was doing just four sales a day. Since then, Jaimee and her team have tran...