TheBitCast

Unpacking the Digital Shelf

Autor: Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Odcinki

  1. Change Management in an Age of Constant Transformation, with Chelsey Alexander, CEO at Open Gate Consulting, Jennifer Angelus, Sr Dir Digital Shelf at Danone, Malvika Jaggi, VP Partnerships at One Tree Brands, and Jyoti Malik, Sr Dir eCommerce at Belkin – Unpacking the Digital Shelf
  2. From Webcasts to Generative Engine Optimization: 30 Years of Digital Evolution with Steven Javor Head of Digital Customer Experience and Channel Digital Commerce Canada – Unpacking the Digital Shelf
  3. What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr – Unpacking the Digital Shelf
  4. From Social Commerce to Agentic Discovery: The New Role of Creators and UGC with Kate Musgrove, Managing Director APAC, Bazaarvoice – Unpacking the Digital Shelf
  5. Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed – Unpacking the Digital Shelf
  6. The Twin Forces of Retail Media and PDPs Should Be United, with Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella – Unpacking the Digital Shelf
  7. Bonus Episode: GroceryShop Themes & Recap with Matt Van Gilder, Principal & Vice President, Omnichannel, NexChapter and Andrea K. Leigh, Founder & CEO, Allume Group – Unpacking the Digital Shelf
  8. There’s No Better Time to be a Change Agent Than Now, with Paul Acito, CEO at Lyftbridge Innovation – Unpacking the Digital Shelf
  9. Accelerating the Always-On Flywheel Across Every Shelf, with Ben Galvin, Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy – Unpacking the Digital Shelf
  10. All the Latest Walmart Scoop, with Russ Dieringer, Founder and Claire McBride, VP of Research and Education at Stratably – Unpacking the Digital Shelf
  11. From Takeaway to Retail: The Evolution of Quick Commerce – Unpacking the Digital Shelf
  12. The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish – Unpacking the Digital Shelf
  13. Demystifying AI in B2B: Moving from Hype to Action with Nick Pericle, Founder of Tenexity – Unpacking the Digital Shelf
  14. The Shopper Revolution Requires a Data, Process, and Workforce Evolution, with Elise Barry, Digital Capabilities Manager at Royal Canin - Mars – Unpacking the Digital Shelf
  15. The Sunscreen That AI Forgot, with Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf – Unpacking the Digital Shelf
  16. De-Siloing Your Org is Easier than You Think, with Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union – Unpacking the Digital Shelf
  17. From Margins to Mainstream: The Rise of Marketplaces in Australia with Mark Mansour - Managing Director, Woolworths MarketPlus – Unpacking the Digital Shelf
  18. Leadership through Change Sometimes Starts with One Word, with Jennifer Angelus, Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone – Unpacking the Digital Shelf
  19. Plumbing the Digital Pipeline: Defining E-Commerce for Wholesale Distribution with Sarah Kirwen Director of eCommerce at Oatey – Unpacking the Digital Shelf
  20. Curiosity is the Secret Ingredient in Your Growth Strategy, with Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive – Unpacking the Digital Shelf
  21. Nourishing Long Term Consumer Value from Ages 1 to 101, with Catherine Hayden, Chief Marketing Officer at Kate Farms – Unpacking the Digital Shelf
  22. The Leadership Mindset that Drives Growth and Innovation in Any Era, with Sha Atakhanov, Vice President of Marketing & Commerce at Boiron – Unpacking the Digital Shelf
  23. The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ – Unpacking the Digital Shelf
  24. The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association – Unpacking the Digital Shelf
  25. A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML – Unpacking the Digital Shelf
  26. How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare – Unpacking the Digital Shelf
  27. Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist – Unpacking the Digital Shelf
  28. Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan – Unpacking the Digital Shelf
  29. You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph – Unpacking the Digital Shelf
  30. Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave – Unpacking the Digital Shelf