Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-07-02

Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators. Takeaways Why creator marketing has become a must-have channel for brands. How PMG uses AI and proprietary data to improve influencer campaigns. The importance of platform APIs, measurement, and creator relationships. Why authenticity consistently outperforms scripted influencer content. Industry updates on OpenAI, Comcast, Meta, and the evolving ad tech landscape. Chapters 00:00 Welcome Back From Cannes 02:55 Meet Jennifer Quigley-Jones, VP of Strategy & Innovation at PMG 04:39 Building Digital Voices and Selling to PMG 08:53 How Brands...