TheBitCast

Marketecture: Get Smart. Fast.

Autor: Ari Paparo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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  1. Episode 196: Ads in Fortune Cookies? Yes, and A Lot More. – Marketecture: Get Smart. Fast.
  2. It’s All in Your Pocket: The Phone Connects the Pieces – Marketecture: Get Smart. Fast.
  3. Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech? – Marketecture: Get Smart. Fast.
  4. Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling – Marketecture: Get Smart. Fast.
  5. Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened – Marketecture: Get Smart. Fast.
  6. Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed – Marketecture: Get Smart. Fast.
  7. How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising – Marketecture: Get Smart. Fast.
  8. Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago – Marketecture: Get Smart. Fast.
  9. Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs – Marketecture: Get Smart. Fast.
  10. Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO – Marketecture: Get Smart. Fast.
  11. Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court – Marketecture: Get Smart. Fast.
  12. How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano – Marketecture: Get Smart. Fast.
  13. Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes – Marketecture: Get Smart. Fast.
  14. Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal – Marketecture: Get Smart. Fast.
  15. Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting – Marketecture: Get Smart. Fast.
  16. Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing – Marketecture: Get Smart. Fast.
  17. Episode 184: Ben Edelman Will Send You to Affiliate Jail – Marketecture: Get Smart. Fast.
  18. Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality – Marketecture: Get Smart. Fast.
  19. Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta – Marketecture: Get Smart. Fast.
  20. How InMobi Is Reinventing Advertising with AI Agents – Marketecture: Get Smart. Fast.
  21. Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising – Marketecture: Get Smart. Fast.
  22. How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising – Marketecture: Get Smart. Fast.
  23. How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI – Marketecture: Get Smart. Fast.
  24. Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones – Marketecture: Get Smart. Fast.
  25. How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss – Marketecture: Get Smart. Fast.
  26. How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski – Marketecture: Get Smart. Fast.
  27. Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover – Marketecture: Get Smart. Fast.
  28. Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart – Marketecture: Get Smart. Fast.
  29. Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different – Marketecture: Get Smart. Fast.
  30. Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising – Marketecture: Get Smart. Fast.