How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-06-30

Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of language to predict intent, improve advertising performance, and power AI-driven insights across industries. Takeaways - Why SQREEM built a Large Behavioral Model instead of a Large Language Model. - How behavioral data provides deeper consumer insights than keywords alone. - Why AI models, not proprietary data, are becoming the competitive advantage. - How brands use SQREEM to improve targeting and lower customer acquisition costs. - R...