How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

Podcast: Marketecture: Get Smart. Fast. · Ari Paparo

Opublikowano: 2026-06-29

At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can measure success in the evolving AI ecosystem. Takeaways How Criteo's OpenAI partnership is reshaping AI advertising. Why commerce media is expanding beyond traditional retail media. The importance of measurement, incrementality, and AI-driven discovery. How retailers can stay competitive in the era of AI shopping assistants. Chapters 00:00 Welcome & Criteo's Evolution 01:31 Privacy Sandbox, AI & Industry Changes 04:31 Inside Criteo's OpenAI Partnership 06:16 How...