#77: Shannon Langrand on building an agency outside the legacy playbook

Podcast: Agency Business · Brian Wieser and Olivia Morley

Opublikowano: 2026-07-20

Welcome to Agency Business. Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that outsider perspective helped her build around the “job to be done” for clients rather than the inherited structures of the agency business. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitc...