#216 | Why Local Reference Sites Matter More Than Another Clinical Study (For MedTech Founders)

Podcast: Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi

Opublikowano: 2026-07-28

If your MedTech product already has strong clinical evidence, why are clinicians still hesitant to adopt it? Many MedTech founders assume that if adoption is slow, the answer is to generate more clinical evidence. But from a clinician's perspective, the real barrier is often confidence rather than proof. In this episode, Hakeem unpacks a real commercial decision with consultant cardiologist Dr Tang Wan, revealing why trusted local reference sites can have a greater influence on adoption than another published study, and how founders should use this insight to strengthen their commercialisation strategy. In this episode...