394: Whiskey Thief x Louisville Bats: Bourbon Meets Baseball at Louisville Slugger Field

Podcast: Bourbon Lens · Bourbon Lens

Opublikowano: 2026-08-02

What happens when bourbon culture collides with America's pastime? In this episode of Bourbon Lens, we sit down with Walter of Whiskey Thief to unpack the brand's partnership with the Louisville Bats at Louisville Slugger Field — a collaboration redefining what experiential bourbon looks like. We dig into the "Backstop" branded experience zone bringing whiskey tastings into the ballpark, how Whiskey Thief makes bourbon approachable for first-timers, and the local storytelling behind touches like the Mashers jerseys. Walter also breaks down the shift in stadium concessions from beer-only to story-rich spirits experiences, scaling barrel thieving events, and navigating di...