Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce

Podcast: Operators · Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Opublikowano: 2026-08-12

“People buy things to fill gaps in their life.” Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience. People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge’s expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer...