Where Wedding Florists Actually Lose Money

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-08-19

A $15,000 wedding does not automatically make you more money than a $6,000 wedding. In fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are not paying attention to where your profit is leaking. In this episode, Jeni breaks down the anatomy of a profitable wedding from the initial inquiry all the way through final cleanup. She starts with one of the most important questions: is this wedding actually a good financial fit in the first place? A beautiful...