The Floral CEO
Autor: Jeni Becht
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sal...
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- Want More Revenue? Start With the Weddings You Already Have – The Floral CEO
- “Starting At”: How Pricing Transparency Stops the Ghosting – The Floral CEO
- 3 Things Every Wedding Florist Needs to Build a Profitable Business – The Floral CEO
- “Quit, Tweak, or Double Down”: How to Know When Something Isn’t Working – The Floral CEO
- Creative Ways to Find and Hire Floral Freelancers – The Floral CEO
- You’ve Hit a Revenue Ceiling. Now What? – The Floral CEO
- The Art of a tear down – The Floral CEO
- What Happens After You Hit the Goal? The Next Level – The Floral CEO
- What Successful Florists Do Differently – The Floral CEO
- How to Build a Profitable À La Carte Floral Program – The Floral CEO
- Money. Momentum. Me.: The Rule of 3 for a More Productive Day – The Floral CEO
- How to Be Better at Sales Without Feeling Like a Used Car Salesman – The Floral CEO
- Mini Stop Talking Yourself Out of It – The Floral CEO
- If I Took Over Your Floral Business Tomorrow – The Floral CEO
- Why I Don’t Give Ballpark Pricing – The Floral CEO
- How to Pull Off Multiple Weddings in One Weekend – The Floral CEO
- Stop Waiting to Feel Ready – The Floral CEO
- Stop Running on Empty: A 30-Day Reset – The Floral CEO
- The Goal-Setting Method That Actually Creates Consistency – The Floral CEO
- Where Wedding Florists Actually Lose Money – The Floral CEO
- My Best Hacks for Bigger Weddings on a Smaller Budget – The Floral CEO
- How to Make Your Marketing Actually Lead to Inquiries – The Floral CEO
- Mini Pretty Flowers Are Not a Marketing Strategy – The Floral CEO
- Creative Ways to Generate More Referrals – The Floral CEO
- How to Move Forward After a Business Setback – The Floral CEO
- My Top 5 Pieces of Advice for Building a Wedding Floral Business – The Floral CEO
- Last Spots Left: Your Floral Rockstar Retreat Questions Answered – The Floral CEO
- 10 Hard Lessons I’ve Learned About Freelancers – The Floral CEO
- The Identity Shift That Changes Everything – The Floral CEO
- 5 Things to Focus on to Drive Revenue in Your Business – The Floral CEO