What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

Opublikowano: 2026-08-20

Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500 million it drops to roughly 8 to 10 percent. Past a billion it is 2 to 3 percent. Justin Jefferson has a view across 450 brands and $45 billion in media investment, and those numbers are the opening for a harder conversation about where the money should go. If you run growth: this is the episode about defending a slow-payback bet to a finance team that closes books quarterly.<...