TheBitCast

The DTC Podcast

Autor: Eric Dyck

What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.

Odcinki

  1. What Investors Look For in a DTC Brand: Norwest's 10-Point Framework – The DTC Podcast
  2. How DTC Brands Should Prep for Amazon Black Friday After Prime Day – The DTC Podcast
  3. How to Build a Creative Flywheel for Your DTC Brand for Free – The DTC Podcast
  4. DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day – The DTC Podcast
  5. Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge – The DTC Podcast
  6. How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6 – The DTC Podcast
  7. DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice – The DTC Podcast
  8. AI Agents for Ad Creative: The Workflow Saving a Pilothouse Strategist 5.5 Hours a Week – The DTC Podcast
  9. The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey – The DTC Podcast
  10. Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF – The DTC Podcast
  11. How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6 – The DTC Podcast
  12. How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews – The DTC Podcast
  13. Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts – The DTC Podcast
  14. Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box – The DTC Podcast
  15. Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead – The DTC Podcast
  16. Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6 – The DTC Podcast
  17. Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion – The DTC Podcast
  18. Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up – The DTC Podcast
  19. Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer – The DTC Podcast
  20. Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel – The DTC Podcast
  21. Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse) – The DTC Podcast
  22. How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6 – The DTC Podcast
  23. Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale – The DTC Podcast
  24. Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads – The DTC Podcast
  25. Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service – The DTC Podcast
  26. Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV – The DTC Podcast
  27. Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift – The DTC Podcast
  28. What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6 – The DTC Podcast
  29. Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global – The DTC Podcast
  30. Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook – The DTC Podcast