How to Pull Off Multiple Weddings in One Weekend

Podcast: The Floral CEO · Jeni Becht

Opublikowano: 2026-09-02

If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend. But taking on more weddings does not automatically mean making more money. If your team, production schedule, ordering, transportation, communication, and logistics are not ready for the volume, a big revenue weekend can quickly become an expensive, exhausting shitshow. In this episode, Jeni pulls back the curtain on a recent weekend where her studio produced approximately $43,000–$45,000 in wedding work and ex...