How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6

Opublikowano: 2026-09-03

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0% a year earlier. Some of that growth traces back to a campaign that was never supposed to produce it. They were running lower-funnel media to their own site, a clean shop-now call to action, the kind of campaign you judge by tomorrow's site revenue. What moved was the retail business. Instacart got more efficient. Programs with accounts picked up momentum. Jennifer Berglund has spent the years...