When a billion users don't think as one audience

Opublikowano: 2026-09-03

AI slop might be the best thing to happen to legacy publishers. In this episode of In Other Words, host Jason Hemingway talks with Nandagopal Rajan, CEO of The Indian Express Digital, about building a trusted news business in the most demanding content market on earth. Nandagopal has grown a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors, launching four regional language editions along the way. The growth came from one stubborn commitment to putting journalism first, and it paid off when daily subscriptions jumped 3-4x during the India-Pakistan conflict, even though none of the...